To understand how each of these programs portrays the natural world, I used a three-stage model from visual anthropology to apply the most widely-cited definition of media frames to their content: identifying repeating patterns of messages, or frames, within a sample of episodes. Scholarship has also not kept up with recent developments in wildlife television, with few authors writing about hugely successful programs like Planet Earth II or innovative series such as Wild SafariLIVE. Unfortunately, previous authors have argued that the over-dramatized depictions of nature in mainstream wildlife programs may serve to disconnect viewers from the natural world. As a result, the mass media’s role in connecting the general public to the natural world will only increase the wildlife genre of television may have a particularly large role to play in this regard. The percentage of the world’s population living in cities continues to grow, while media technologies become ever more ubiquitous.
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